Sunday, October 6, 2019
The Effectiveness of Professional Development in Mathematics Essay
The Effectiveness of Professional Development in Mathematics - Essay Example Numeracy is one of the most important part of pre-school and school learning. "It is our skills in numeracy that allow us to read a bus timetable, estimate the cost of a basket full of groceries, and transfer a 2-dimensional plan into a 3-dimensional reality. In the future, our children are likely to need higher levels of numeracy as adults than we do today" (2). We live in the twenty first century - it is time of globalization, high technologies and great information values, so it is very important children to possess appropriate knowledge of processing information, large part of which are figures, graphs and diagrams. It is necessary for children to develop numeracy skills since childhood - these skills are determined in their further mathematical education and development. 2. The problem is methodological approach to the numeracy strategy teaching in schools and pre-school institutions. "The Archdiocesan Numeracy Strategy focuses on ensuring that children develop their numeracy skills and understandings from the earliest years of schooling and that a love and enjoyment of numeracy is fostered" (2). The first phase of the system focuses on children up to four and their learning of the number system. "Assessment Guided Learning is a key element of the Archdiocesan Numeracy Strategy. Assessment Guided Learning means that teaching and learning is informed by what the child can do" (2). Quality teacher learning is tightly c... The main focus of the review is the teachers' professional development in mathematics and its application in numeracy strategy implementation. The teacher who works with the numeracy strategy must be very competent as he teaches small children, and numeracy skills are determined in children' further mathematical development. The growth of competence and expertise in classroom teaching is clearly crucial for teacher's professional growth and for the effectiveness of the whole Mathematics teaching system. A teacher must know how to teach well. Teaching numeracy, he must develop his own teaching skills such as: knowledge, comprising the teacher's knowledge about Mathematics, pupils, curriculum, teaching methods, the influence of teaching and learning of other factors, and knowledge about the teacher's own teaching skills; decision making, comprising the thinking and decision making which occurs before, during and after a lesson, concerning how best to achieve the educational outcomes intended; action, comprising the overt behaviour by teachers undertaken to foster pupil learning.Using numeracy strategy, lesson planning and pr eparation must take into account the specificity of the subject thought. These skills are involved in selecting the educational aims and learning outcomes intended for a lesson and how best to achieve these. It would be better if a lesson has the following structure: "Introduction - Warm up, revision/questioning, concept and language development, statement of goals and/or outcomes; Middle Phase - Activities in groups or pairs, hands on, extension, graded, levelled or open-ended tasks; Final phase - Sharing, reviewing and consolidating" (3). These phases are very
Saturday, October 5, 2019
Medieval Philosophy Essay Example | Topics and Well Written Essays - 500 words - 1
Medieval Philosophy - Essay Example Aquinas further says that â€Å"for what which can one day cease to exist must at some time have not existed†(Bowie, 59). For all creatures that do exist, there must have been some time when they were not in life, a time when the first butterfly, for instance, came into existence. Aquinas proposes that butterflies weren’t always fluttering about, but rather that a first butterfly was created from which all following butterflies were procreated. Consequently, the bigger question turning to be what caused the creation of the first butterfly? Aquinas said: â€Å"If everything could cease to exist, then at one time there could have been nothing in existence†(Bowie, 59). This indicates that since all things in nature can cease to exist, or to never begin to exist, then at one time there would have been nothing in existence, since that the first thing came into life and procreated all successors. To this, Aquinas states that â€Å"if this were true, even now there would be nothing in existence, because that which does not exist only begins to exist by something already existing†(Bowie, 59). Thus, this indicates that if there was nothing in being, then there would be nothing in existence now, but we know this is not correct due to the immense amount of unique animals and plants on Earth, not to mention the immensity of space and surrounding galaxies. (Gilson, 1956) Anything in motion, according to Aquinas, is moved by something else. He then describes one type of motion as the diminution of something from potentiality to realism, and states that nothing can make this movement apart from a thing that is already in realism in the same esteem as the first object is in potentiality. For instance, something which is in fact hot, like flames, makes something which is potentially hot, like wood, to be really hot. (Weisheipl, 1974) Clearly stated, it is obvious to realize that those beings that can’t owe their existence
Friday, October 4, 2019
Cross-cultural interaction Essay Example for Free
Cross-cultural interaction Essay Introduction            The peripatetic traveler is the quintessential image of a globalised man. Today’s traveler is driven by the commercial forces of globalization and improved communications in the World which has seen travel and tourism grow as an industry. In the ancient and medieval ages however, when traveling was not that simple and safe, a few adventurists quite literally walked across the globe or what ever was known of it then. These were men as Benjamin of Tudela, Marco Polo and Ibn Battuta, who covered vast spaces compared to capacity of transportation in the era in which they lived and have left rich sources of history documented in their travels. There is much debate over the relevance of the jottings made by these travelers to modern day history. Sceptics tend to question the authenticity and objectiveness as well as ability to portray a correct picture of a cross cultural interaction which these travelers tend to pursue from their own perspective. Travel literature has substantial relevance in providing authentic information of cross cultural interaction, the cross cultural trends, a perception of cross cultural association between people and is proving to be a good source of authentic and endearing history today as it provides a perspective in today’s world through an understanding of medieval religion and cultures. Information of cross-cultural interaction            The ancient and medieval times were denoted by lack of developed communications and modes of interaction for travel. There were also very limited historical recordings and what ever existed was at the behest of the ruling cliques, thereby making it biased. The historian today is left with primary records which are substantiated by such travelogues for a dispassionate view of cross cultural interaction. Thus travelogues do serve as important benchmark documents for historical purpose. This would be evident from recounting of travels through the Middle East during the medieval period in the writings of Benjamin of Tuleda, which tends to support the various historical happenings during the period by sources from both sides of the Islam and Christian divide.            Travelers as Benjamin who was a Jew could also benefit from interaction with those of his community who were spread across the region. Since the Jews were relatively unbiased during the period of the Crusades, their observations supplanted the travelers own perception providing further substance to the history of the region. While some may consider it as not the purest form of notation, in denoting cross cultural trends it could be considered more than appropriate and accurate. The excessive focus on the state of the Jews in Benjamin’s writing however to some extent indicates that the view of culture is primarily from an overly Semitic perspective of a Rabbi and authenticity is probably sacrificed but then a deeper reading would overcome this perception. Battuta’s writings span a much large cross cultural area extending from Jerusalem, Damascus, Syria, and East Africa while Marco Polo’s travelogues are also very genuine impressions of cross cultural trends. Each of the chapters he writes covers the various aspects of a particularly community that he has observed be it the cropping pattern, food habits and the monarchical way of governance. Marco very assiduously provides an overview of each facet in great detail. Perceptive Observers Providing Authenticity            The intention of the travelers in their journey was multi focal. Thus some such as Benjamin did it for the purpose of seeking opportunities of trade or to find out about the state of personnel of his own community residing in various parts of the Middle East after being persecuted in their native lands. The meticulous recording of ethnographic details in his writing provides very insightful observations on cross cultural trends which highlights the capacity of its originator. Thus we find in Benjamin’s writings the details of how and when the Egyptian monarch travels, what are the proclivities of the people during various periods and the rivalries that existed even in those time between Cairo and Baghdad. It is also relevant to see that a person traveling beyond his immediate geographical and cultural setting would also be keen to obtain fresh insights into the lives of other communities. Thus observations of Marco Polo need to be taken note off with greater acceptance of the fidelity.            The meticulous logging of the timings in terms of a virtual daily log provides an excellent record of the period, the state of development, the manner in which communities lived and the state of their culture in vivid details. Ibn Battuta who was overwhelmed by the need to travel and thus sets out from his native place at the tender age of 22 years, is also a very keen observer and thus his recordings attain a high quality of relevance particularly in the cross cultural context. His descriptive writings on Cairo or Alexandria are very perceptive providing an innate understanding of the era. The description of events, the handling of camels, the holding of ceremonies all are very effectively portrayed by the traveler, giving a good understanding of the period. The meticulous recording of customs such as movement of women naked in some societies as in Mali and cannibalism are stark etchings on the history of a cross cultural trend.            Marco Polo again has provided a wealth of material on cross cultural trends which denotes an excellent eye for detail and power of observation across a large expanse of area from Europe to China, Tibet to India and other areas. The burning of, â€Å"black stones†, is perhaps a recorded intervention by Marco, which indicates the level and depth of his observations. Marco’s observation are supplemented by a comparison between various cultures be it Chinese, Middle Eastern or Central Asian traditions of Bokhara. This provides a deep insight into cultural happenings of the era. Perspective of Modern Day Understanding            Today Islam and the West appear to be undergoing a serious crisis, some view it as a clash of civilization matching. There is very limited understanding of each others religions, traditions, culture and ideological basis. This is truly surprising given the proliferation of modern knowledge.            It is the writings of travelers as Benjamin of Tudela who traversed the Middle East in the 12th Century which provides us a deeper understanding of the roots of this civilizational divide thereby enhancing our understanding of happenings in today’s World. Being a Rabbi from Spain, Benjamin was relatively detached to enable a more objective assessment of the conflict which was occurring between Islam and Christianity in the medieval ages. His tour of the principal areas of the Middle East as well as Europe and Asia provided a fresh insight not just into the period but also the cross cultural linkages between these areas over the ages. The peace and prosperity in Egypt described so authentically by Benjamin provide an excellent insight in the functioning of well governed medieval states. The clash between Saladin and the Christians and the moves and counter moves of the period have been very vividly portrayed by Benjamin denoting how Islam was revived between the period of the Second and the Third Crusades.            Today when we see a similar up rise in Islam which is spearheaded not by the likes of Saladin, but terrorist leaders as Osama Bin Laden, Benjamin’s travels can provide a better counter cultural perspective. A similar understanding of the culture of the Middle East is provided in the writings of Ibn Battuta which can provide us a perspective from an Islamic traveler’s point of view in a different age over three centuries apart and covering some of the same areas. In each of the places that he visits Battuta makes mention of specifics which indicate a keen eye for detail. It is natural that a person with a good view of the details will remain also particular of the accuracy of his writings. Thus enhancing their historical value. The writings provide a cross cultural dimension of the transformation that has take place in these areas over these years.            Marco’s writings on Tibet are another issue which enables us to correlate between the state and relations of Tibet between the modern and the medieval periods. The fascination which the Chinese felt for Tibet even then is evident as Marco observes their repeated forays to gain hold of territory which they see as a great expanse with its many provinces, the customs of the people, their mastiffs and bamboo cropping are thus set to be matching. Conclusion            Thus it would be seen that the travelogues of Marco Polo, Ibn Batttuta and Benjamin of Tudela are important documents as they provide authentic information of cross cultural interaction, denote cross cultural trends, enhance the perception of cross cultural association between people and prove good sources of authentic and endearing history, thereby providing better modern day understanding and background of medieval religion and cultures as in the Middle East.   References Marco Polo and Rustichello of Pisa. 2004. The Travels of Marco Polo, Volume 1 and 2. E-text prepared by Charles Franks, Robert Connal, John Williams, and Project Gutenberg Distributed Proofreaders. http://www.gutenberg.org/files/10636/10636-8.txt (VOLUME I). http://www.gutenberg.org/files/12410/12410-8.txt (VOLUME II). (20 November 2006) Ibn Battuta: Travels in Asia and Africa 1325-1354. Nd. http://www.fordham.edu/halsall/source/1354-ibnbattuta.html (20 November 2006) The itinerary of Benjamin of Tudela. 1907. Philipp Feldheim, inc The house of the Jewish book. New York. gutenberg.org/files/14981/14981-h/14981-h.htm. (20 November 2006).
Thursday, October 3, 2019
The Importance Of Gunshot Residue As Evidence
The Importance Of Gunshot Residue As Evidence Gunshot residue is made of particles that form when gasses coming out of a gun hit a surface and instantly cool and condense. The presence or absence of gunshot residue can suggest whether a person fired the weapon or was the victim. There are many tests to show whether or not gunshot residue is present on a surface. The techniques and methods of testing have gotten much more scientifically advanced and more sensitive to minor details. There have also been many experiments to disprove the concerns of gunshot residue testing, such as false positives, transferability, and destruction of evidence. These facts alone disprove many of the arguments that gunshot residue is unreliable and should not be used as a source of evidence. Strengths and Importance of Gunshot Residue as Evidence in Court Cases Firearms are not a rare commodity in the United States, or the world for that matter, and so a basic understanding of what happens when the trigger of a gun is pulled is necessary. Many people know that when the trigger of a weapon is pulled the hammer strikes the back of the bullet casing, which ignites the primer, and creates pressure and heat in the barrel. This pressure buildup is what propels the projectile down the barrel and towards wherever the gun is pointing. The knowledge of what else comes out of the barrel and what happens with it that is not quite as well known. When the primer is struck, the intense heat causes the chemicals in the primer to vaporize and get mixed in with the gasses that are building up. When the projectile is pushed out of the barrel the gasses and the burning and unburned grains of gunpowder travel with the bullet. These gasses hit a surface such as the hands of the shooter, the victim, or surface that is being fired at. The gasses then condensate on the surface, leaving particles that are composed of the chemicals in the primer. This condensation of chemicals is referred to as gunshot residue, or GSR (Wolten Nesbitt, 1980). Gunshot residue has been used for many years as a source of evidence to not only suggest if a person has fired a gun or how far from a surface a gun was fired, but also if a case was a homicide or a suicide. However, there have been disputes over whether or not GSR is a reliable source of evidence. The points brought up in this argument are that gunshot residue tests can have false positives and false negatives, GSR can be transferred from person to person or surface to surface, and that test results can be different and sometimes inconsistent (Wolten Nesbitt, 1980). Over the years the methods of testing for gunshot residue have dramatically improved and become much more scientific. There are much less false positives due to the increased sensitivity of the tests. Research has been done that shows that even though GSR may transfer, investigators can still tell if a person fired a weapon, or just came in contact with it (DiMaio, 1999). There are also many other uses for gunshot residue analysis other then knowing if a person came in contact with a weapon, such as range determination (Saferstein, 2006). The purpose of this paper is to show the strengths and importance of gunshot residue analysis as substantial evidence in criminal court cases. Literature Review In the detection of GSR, DiMaio (1999) states that scanning electron microscope-energy dispersive x-ray spectrometry (SEM-EDX) has a much higher sensitivity because it uses a scanning electron microscope to view questionable GSR particles at a high magnification. Torre, Mattutino, Vasino, and Robino (2004) agree with using SEM-EDX because the technique can distinguish between GSR and brake lining particles. By using an adhesive lifting method the SEM-EDX is even more effective (Nesbitt, Wessel, Jones, 1976). Bird, Agg, Barnett, and Smith (2007) disagree with the use of SEM-EDX. They say that time resolved x-ray fluorescence should be used. On the topic of transferability of gunshot residue, Gialamas, Rhodes, and Sugarman, (1995) states that police officers are very unlikely to transfer GSR to suspects. Vinokurov, Zeichner, Glattstein, Koffman, Levin, and Rosengarten (2001) agree that GSR is not transferred or destroyed very easily with an experiment on the destruction of GSR due to machine washing or brushing. Havekost, Peters, and Koons (1990) state that the investigator also has to look at where the GSR is located on a person to tell if the particles have been transferred or not. Firing distance determination is a common factor in investigations. Saferstein (2006) states that using the Greiss Test method provides a more contrasted view of GSR on a surface. DiMaio (1999) states that using Greiss Test results can help determine whether a case is a homicide or a suicide. Brazeau and Wong (1997) say that using GSR tests can also help determine whether a bullet wound is an entrance or an exit wound. Discussion Detection Methods Gunshot residue detection tests first came to the United States in 1933 in the form of a paraffin test, which was used by covering the hands with paraffin wax and using a color-changing reagent on the wax. Swabs were used instead of wax starting in 1959, but in the 1980s neutron activation and flameless automatic absorption spectrometry (FAAS) were the methods used most commonly. The above methods were effective for the detection of the three main elemental components in GSR, antimony, barium, and lead, but came up with many false positives and negatives (DiMaio, 1999). The occurrence of false negatives and positives is one of the main reasons that gunshot residue is sometimes considered a risky or an unreliable source of evidence. Since the previous tests only tested for the presence of barium, antimony, and lead, any other substance including those elements had the potential to give a false positive result. Defense attorneys could use these false positives as defense tactics to suppress evidence. In the late 1980s a new GSR test, scanning electron microscope-energy dispersive x-ray spectrometry (SEM-EDX), started to be used. SEM-EDX has a much higher sensitivity, because this technique uses a scanning electron microscope to view questionable GSR particles at a high magnification and look at the size and shape of the particles. After particles are found under the microscope, x-ray waves are used to identify the elements on and inside the particles (DiMaio, 1999). Since SEM-EDX allows a person to look at the size and shape of a particle, GSR particles can be distinguished from other environmental or chemical particles that may also appear on the tested surfaces. Being able to differentiate between sources of particles diminishes the false positives to a very few occurrences, if any. This also means that gunshot residue tests and results cannot be as easily disputed in court. The theory of having less false positives has been tested on different occasions to show that using SEM-EDX makes GSR tests more reliable. Research by Torre et al. (2004) shows the results of tests involving particles and residue from the hands of people who work with automobiles. Particles from the brake linings and other moving parts of a car contain barium, lead, and antimony similar to GSR. This experiment proved that SEM-EDX successfully differentiates between gunshot residue and automobile particles using blind tests, which are tests where the person running using the SEM-EDX does not know where the sample came from (Torre et al., 2004). Other tests and experiments included testing to see if SEM-EDX can differentiate between leaded gasoline, which has particles most similar to GSR, and gunshot residue. The experiment was also done in a blind test fashion and was completely successful in further proving the reliability of SEM-EDX (Nesbitt, Wessel, Jones, 1976). Another positive benefit of the scanning electron microscope tests is the methodology of the collection of the samples that was used. Instead of swabbing the hands an adhesive lift is used (Nesbitt et al., 1976). Since an adhesive lift collects the particles in their relative spots it is possible to determine the ratio of particles in a particular surface area. This gives a more accurate distribution and concentration ratio than swabbing a surface and analyzing the number of particles on the swab. The scanning electron microscope-energy dispersive x-ray spectrometry method allows a much longer testing window from the time the gun was fired. With SEM-EDX positive results can be received up to twelve hours after the shooting (DiMaio, 1999). This is because SEM-EDX combines visual inspection of individual particles as well as a mass calculation of the elemental concentrations. There is also another test that can have positive results for as long as thirty-six to forty-eight hours after the gun was fired. This is done with the trace metal detection technique (TMDT), which uses reagents that change colors under a ultraviolet light after they have come in contact with the elements in GSR (DiMaio, 1999). With the newest technological advances, x-ray fluorescence microscopy allows for an even more precise look at GSR particles. This method uses the excited state of particles due to x-rays and investigators observe these particles underneath high powered microscopes. The particles fluoresce and appear brighter then the surface (Bird, Agg, Barnett, Smith, 2007). The fluorescing particles make the visualization of GSR particles much easier and allows for a more specific determination of the spread of the residue. Destruction and Transferability Some people may say that allowing more time to pass between the firing of the weapon and when the sample is collected is a detrimental thing. The extra time allows people to wash their clothes or hands or try to at least wipe them off. This is another point argued by people who say GSR is unreliable. There is always the possibility that a suspect can wash their hands and clothes after firing a weapon. The fear is that once that has been done that there will no longer be particles left to detect. In the experiment published by Vinokurov, et al. (2001), tests were done on clothes that had been machine-washed and other tests on clothes that had been brushed with another piece of material. The tests showed that even though a majority of the GSR particles had been removed, there were still enough particles in some circumstances to get a positive GSR detection (Vinokurov, et al., 2001). The results of this experiment proved that even though investigators may allow more time before testing, there are still chances that investigators can get results even after evidence is washed. Besides washing clothes and hands, there is also the possibility that GSR particles can be transferred to another person or surface by direct contact, or if a person is within a close distance when a gun is fired. Gunshot residue is easily rubbed off or transferred to someone else, which sometimes can make deciding what really happened difficult, but not impossible. Even though gunshot residue can be found on a person who did not fire a weapon, there will be certain circumstances in order to prove they didnt fire the gun. A person standing within a close range can have GSR on them. Although a person will test positive the location of the GSR and the concentrations will be different then if that person pulled the trigger and fired the weapon. For instance, if a person puts their hand out in self-defense of a shooter, there will be residue found on the palm of the hand in but very little if any on the back of the hand. If the person fired the gun, there would be a high concentration on the back of the hand (Havekost, Peters, Koons, 1990). Another situation is one that has been argued by defense attorneys. Defense attorneys say that the GSR that was found on the suspect could have been transferred from the hands of the police officer that arrested them. In theory, this may sound possible, but most officers do not even touch their gun on a daily basis, let alone fire it. In a study published by Gialamas, Rhodes, and Sugarman (1995) police officers that had not fired their weapon over a certain period of time were tested for gunshot residue. Forty-three officers were tested, and out of those officers twenty-five showed absolutely no particles that even resembled GSR. Seventeen officers were found to have particles similar to GSR, but were only environmental contaminates, and three officers were found to have only one particle of GSR (Gialamas, et al., 1995). Even though a couple of the officers showed a particle of GSR, there would have to be a much higher concentration of particles in order to conclude that that officer had fired a weapon. Even if the officer had a GSR particle on them, although possible, the likelihood of touch transfer is extremely small. Even if that particle did transfer when an officer touched a person, the particle would be in a place inconsistent with firing a weapon, such as the shoulder, wrists, back of the neck, etc. Range Determination Gunshot residue analysis can be used for purposes other then determining if a suspect was holding the gun that was fired. Gunshot residue can be used to determine how far away from an object the gun was when it was fired. This is done by the GSR pattern left on the surface of the target. There are other tests that can be used to better develop and lift the residue pattern from a surface. One of the methods that can be used is the Greiss test. This test involves the use of a chemically treated gelatin-coated photograph paper. The paper transfers the residue pattern by reacting with the nitrates in the gunshot residue. After the pattern is transferred off of the target surface test fires are done to match the spread and distribution of the GSR and determine the relative distance of the shooter (Saferstein, 2006). Since the Greiss test can be used on clothes and other target surfaces this technique suggests that gunshot residue is very valuable in the determination of distance. Using gunshot residue as a distance determination can also help determine whether the case is a homicide or a suicide (DiMaio, 1999). Sometimes a homicide can be staged to look like a suicide, usually by placing the gun in the hands of the victim. By using the gunshot residue pattern to determine the distance of the weapon when fired, investigators can tell whether or not the victim was holding the weapon. It is only physically possible for a human to hold a gun aimed at themself a certain distance away from their own body and still be able to pull the trigger. This distance is directly related to the victims arm length. If the range determination suggests that the distance between the victim and the gun was much greater then the victims arm length, then the crime was more then likely a homicide (DiMaio, 1999). Gunshot residue cannot only be used to determine the distance that the weapon was fired at, but also whether or not a wound is an entrance or an exit wound. A GSR test can be done on the edges of the wound to see if there is residue present (Brazeau Wong, 1997). A medical examiner may need help determining whether a wound is an entrance or an exit in a couple of circumstances. Sometimes a bullet can ricochet off of another object before hitting the target, which can cause the wound to look different then the normal entrance wound. The medical examiner may also consider using a GSR test to determine if the wound is an entrance wound if the projectile has entered and exited the body multiple times due to the way the victims body is positioned (Brazeau Wong, 1997). Another use of gunshot residue tests around the edges of a wound is to see if the wound is in fact from a firearm. Sometimes wounds can look like a gunshot wound but are actually from other sources. One of the sources for wounds that can appear as a gunshot wound is the hole some insects will make while they are feasting and laying eggs on a dead body (Brazeau Wong, 1997). Conclusion There are no two cases that are completely and indisputably the same. That is why each case has to be looked at individually. Investigators need to take the time to evaluate the results of any tests and evidence, including gunshot residue. Just because a gunshot residue comes back negative does not necessarily mean there was never and residue there. The same goes for a positive result, just because a test comes back positive does not necessarily mean that that person was the shooter or held the gun. With all the new advances in the technology used to test for gunshot residue the downfalls and errors previously associated with GSR have almost completely been eliminated. Many different studies and experiments have disproved many of the concerns over the tests and results of GSR tests being unreliable. GSR also has many other helpful uses in solving cases such as distance determination and the difference between a homicide and a suicide. While gunshot residue may have been made out to have many downfalls and disadvantages, and while it is not absolutely accurate, nothing in the scientific world is absolutely error proof, and therefore GSR is extremely helpful and is reliable enough to be considered substantial evidence not only in cases but also in court.
Wednesday, October 2, 2019
For Another Mans Freedom :: essays research papers
For Another Man's Freedom "All men are created equal", but the men this is pertaining to are not the men losing blood in this battle at Gettysburg. The men losing their lives in this war are men fighting for what they believe in, for the benefit of their suggested equals. Stepping forward, and then looking back; these memories, and the impact these memories have, are not and will never be forgotten. The blood which was shed in this great battle at Gettysburg could never be forgotten. The blood being spoken of by Abraham Lincoln, was thought by many to have recycled into the earth, therefore making that ground sacred; also ascending to heaven. This battle ground and the battle which occurred here is be recognized by the people of United States of America as the "rebirth" of America. The only problem with these thoughts is that these were not the thoughts that were in the heads of the soldiers at the time. During the fighting these soldiers not only did not see this as the rebirth of a nation, but had "forgotten the cause" altogether. I do not believe that these men were necessarily fighting specifically for the rights of the slaves, but rather for the rights of all men including themselves. These men were thought to be "privileged", and at the time I am sure they believed that they were taking part in an inconceivable historical event. I am sure that at that time they did not realize that this would be an ongoing struggle even three-hundred years after their existence. The soldiers entered this battle with great pride, holding their flags high, hoping to make a difference. They did make a clearly substantial impact on their society , but this quest for equality is still being pursued. This fight was not considered the only option at the time, but peaceful talks were always considered. As society knows, peace talks are not always the best way to get through to a person opposing your views. While discussion in hopes of no war exist, war is already being planned within the rights of an individual's mind. In the Killer Angels supplement, the beautiful depiction of the war grounds is harshly interrupted by the grim commencement of the fighting. These men, through their devotion to their country, were proud to stay either until they died, or until the fighting had ceased. Many references to God are made in this Second Inaugural Address, and these references are also made in the Killer Angels. The soldiers in the battle
America In The Popular Imagination :: essays research papers
Twenty-one years ago, a spectacular film was made by an incredible director of the highly acclaimed film, "Badlands". The movie, "Days of Heaven" directed by Terrence Malick is a movie that shows the confusion of one woman, trying to figure out whom she loves. The movie stars Richard Gere as Bill and Sam Shepard as a rich, handsome, Texan farmer, the two men Brooke Adams as Abby falls in love with. Linda Manz plays Linda, Bill's sister and the narrator, in the story.Terrence Malick was born in Waco, Texas, which probably influenced him to make his first two films, "Badlands" and "Days of Heaven". Both share a theme of pariahs in the mid American wilderness, who are on the run from the law.The late seventies and early eighties were about getting ahead, however you could, no matter whom you had to step on, never worrying that you could get caught. This is reflected when Bill wants Abby to pretend that she is in love with the farmer. When Abby marries the farmer, Bill and Linda move in with them. Linda says "The rich got it all figured out". She means that when she was poor, she was considered replaceable and unimportant. When working in the fields, she says "If you don't work, they'll ship you right out of there; they don't need you; they can always find someone else." As a rich person, and a part of the upper class, she has fun with her life, and doesn't worry about what is going on."Days of Heaven" is about getting into a higher class. It starts when Bill punches his boss and needs to get a new job. He, his younger sister, Linda, and his lover, Abby, become sharecroppers on a farm in Texas, owned by a handsome young man. Bill and Abby pretend to be brother and sister, because they don't want people to know. Linda says "They told everyone they were brother and sister... You know how people are... you tell them something, they start talking". Bill is accused by a fellow sharecropper of being to close with his "sister" and they got into a fight because Bill was very defensive about that. Linda makes a friend with an older woman on the farm and they play in the fields. Bill overhears a doctor diagnose the handsome young farmer with a disease and one year to live.
Tuesday, October 1, 2019
New Product Launch Marketing Plan Essay
A marketing plan can be defined as a written document that summarizes what the marketer has learned about the marketplace and indicates how a firm expects to reach its marketing objectives. It contains tactical guidelines for the commercialization programs and financial allocations over the planning period (Kotler et al., 2012). This document can be considered one of the most important outputs from the marketing process as it provides direction and focus for a brand, product, or company (Kotler et al., 2012). Typically, the marketing plan includes the following elements: Executive summary, situational analysis, marketing strategy, financial projections, and implementation controls. Executive summary Founded in 2014, Luxury-Pedic is a start-up manufacturer of luxury mattresses offering a product line that is focused on creating a lull the senses into a deep, relaxing, and peaceful night’s sleep. With other competitive offerings like Tempur-Pedic, Icomfort, and Sealy Optimum, the Luxury-Pedic product line will focus heavily on being different. By providing a quality product at competitive price levels, excellent warranty, and service experience, Luxury-Pedic will stand out. Luxury-Pedic will realize vital market penetration by utilizing a market challenger strategy and attacking the market leader on the basis of competitive pricing. Additionally, Luxury-Pedic will thrive based on the following operating principles: hiring a top-notch management team with extensive industry experience; a solid business model and long-term planning; and careful evaluation and response to competitive opportunities. Situational analysis Luxury-Pedic is entering into its first year of operation. Thus far, its products have been well acknowledged with the intention of further and rapider expansion to come based on the marketing efforts soon to be implemented. Luxury-Pedic offers memory foam mattresses in three varieties of firmness and a several varieties of types of memory foam. Market Summary Luxury-Pedic understands the existing market and has done extensive research to understand the common attributes of the target market. This research will be used better to understand the consumers, their needs, and how to communicate best with the market. According to Business Journal for the Sleep Products Industry (2015), the target market for the mattress industry includes the following: Mattress Involved Sleep Sufferers Healthy and Content Brand Selectors Apathetics There is no set geographic target area for mattress sales. By utilizing in-store sales, Internet sales and delivery services, Luxury-Pedic intends to serve both domestic and International customers. The market can also be narrowed down to the adult demographic, ages 18 and up. Behavioral factors will include the working class, the sleep deprived or fatigued population looking for a good night’s rest. Market Growth Potential The mattress industry is a steadily growing, altering, and evolving. As the mattress industry has changed, the consumer demographics have changed as well. Baby Boomer’s no longer are wanting to deal with horrible sleep conditions as it saved money in exchange for a better nights sleep that allows consumers to be more energized and feel younger. This changing of consumer wants to consumer needs has enabled the mattress industry to become more prosperous than ever. There is an unlimited market growth potential as consumers are becoming more educated on the benefits of a better nights sleep as well as more educated on the advantages and disadvantages of the different types of mattress products. According to Wise (2012), â€Å"The mattress trade group recently revised its estimate and expects the value of mattress shipments to rise 10.5 percent and the number of units to grow 6.5 percent†(p. 3). This increased consumer knowledge base has changed the mattress market potential from being a small market with potential immediate rewards into a market where long-term growth and increase opportunity has become to the key to market success. Competitive Analysis The Luxury-Pedic 100% memory foam mattress line will move into a highly competitive space. Outside of the 100% memory foam mattress line, there is the independent wrapped pocketed coil line and the interlocking coil or traditional coil lines of a mattress. These lines are built and designed by mattress companies that have been selling mattresses for 65 to 140 years by brands such as Sterns & Foster, Simmons, Sealy, and Hampton & Rhodes just to start. When it comes to the 100% memory foam mattresses, Sealy, Tempur-Pedic, Hampton & Rhodes, & Serta are the most popular companies today. All four of these businesses produce memory foam mattresses that range in price from $698 to $9,000 for a queen set. The none memory foam mattresses range from $198 to $4,800 for a queen mattress set. Competitor Product & Price Summary When it comes to the prices of the 100% mattress foam lines, Luxury-Pedic is unable to compete with the prices of Hampton & Rhodes and the introductory lines from both Sealy and Serta. The quality differences between the Luxury-Pedic mattress lines and the lower end lines of Sealy, Serta, & Hampton & Rhodes are the differences between night and day. For their price point, none of their mattresses are 100% memory foam. They contain mostly low-grade heat conductive standard foam that sleep hot by giving back all of the heat put into the mattresses. Additionally, they do not have proper edge support or prevent body impressions. When it comes to the higher priced 100% memory foam mattresses from the other competitive brands, Luxury-Pedic mattresses will stand out due to same high quality of material, temperature regulation, comfort, and edge support at a price point that undercuts all other competing mattresses. Tempur-Pedic mattresses are the only mattresses in the entire industry that are price locked at a that is almost double of what any other memory foam mattress costs. Tempur-Pedic owns SealyTempur-Pedic, and so the focus of the Sealy 100% memory foam mattress line is to be only two steps above the Serta memory foam line. Out of all of the memory foam mattress lines, the Serta collection is the worst at temperature regulation and has no pillow top product offering. Sealy is better at temperature regulation but is the softest of all memory foam mattresses. The prices of these two lines are very similar. They range from $1,299 to $2,499. Segmentation, Target Market, & Strategy The Luxury-Pedic mattress lines will focus on three different areas of the consumer market. The first will be focused on consumer medical needs. The medical benefits of the Luxury-Pedic mattress lines range from increased circulation, increased recovery times, decreased: aches, pains, and soreness, and an increase in an overall comfort allowing for a better nights sleep. The second area will focus on consumer comfort. The Luxury-Pedic line will come in 3 different comforts from firm, plush, and pillow top allowing a customer to be able to identify the mattress that best suits their comfort needs. The third and final focus will be on consumer value as the Luxury-Pedic line will be more cost effective than Tempur-Pedic but will provide all of the same advantages and benefits of Tempur-Pedic. According to Perry (2010), â€Å"The mattress industry must sell dreams if it wants to elevate its image, boost its sale price and give consumers a better shopping experience†(p. 34). With the implementation of using these three different market strategies focusing on consumer segmentation and target marketing, Luxury-Pedic will be able to establish a stronghold in the 100% memory foam market. Pricing The Luxury-Pedic line will consist of three different mattresses firmness levels. There will be a firm, plush, and pillow top. When it comes a firm mattress, Tempur-Pedic queen price set is at $4,199, Serta is at $1,699, and Sealy has not actual firm 100% memory foam mattress. The price for a Luxury-Pedic firm mattress will be $1,899 as the Serta mattress has poor temperature regulation and it out prices the Tempur-Pedic significantly. When it comes to a plush mattress, Sealy is priced at $1,799, Serta $1,999, and Tempur-Pedic at $3,499. The Luxury-Pedic mattress will be priced at $2,099. The focus is to build value in the concept of adding more material increases the size of the mattress allowing which causes an increase in the cost of the mattress. There is not a real pillow top in any of the Tempur-Pedic, Serta, or Sealy mattress lines, making Luxury-Pedic a true one of a kind, but in soft equivalences Sealy is priced at $2,099, Serta $2,199, and Tempur-Pedic at $4,999. The Lux ury-Pedic pillow top will be priced at $2,299. The point is to no be cheaper than a low-end mattress, but to be at a lower price than Tempur-Pedic. We will be at a higher price than Sealy and Serta with the benefit of much better quality. Distribution Strategies The distribution strategy for Luxury-Pedic will be following Indirect distribution. Luxury-Pedic Mattresses will initially be built and assembled in two factories in New Mexico and Kentucky to allow for easy mass distribution to wholesalers and mattress retailers. As Luxury-Pedic’s increase in the success, additional factories will be built to shorten delivery times in order to allow for an increase in mattress sales. The objective of the distribution strategy is to be able to get new mattresses to wholesalers and retailers in less than 72 hours after ordering. Developing clear objectives is vital to a successful marketing plan. There are numerous essential elements to consider when creating effective marketing objective. It’s important that the objectives are specific, measurable, achievable, realistic and time-specific or SMART for short. The SMART approach let you how to manage your marketing activities successfully. Luxury Pedic is always evolving. The mattress industry is continuously growing. Key performances indicators are an important part of information used to describe how companies such as Luxury Pedic will progress towards its marketing goal within the next three years. Retailing at competitive rates of $1899-2500 depending on the mattress performance level, Luxury Pedic is priced to achieve increased profit revenue continuously. The key performance indicators are based on legitimate data and business objectives, and they are not always financial but they are necessary for directing management to their full potential. Some other essential performances include new and existing customers’ status, customer segmentation by profitability or demographics, customer referrals, advertisement, and testimonies. Demand forecasting Demand forecasting and estimation gives businesses valuable information about the markets in which they operate and the markets they plan to pursue. The purpose of demand forecasting and estimation is to find a business’s potential demand so managers can make accurate decisions about pricing, business growth and market potential. Managers base pricing on demand trends in the market. Demand forecasting and estimation is critical for inventory management. Businesses buy inventory based upon demand forecasts. Demand forecasting and estimation methods are typically accurate for short-term business planning. Estimating demand for the long-term is difficult because there are many unforeseen factors that influence demand over time. The expansion of the global mattress industry is forecast to reach 3.7% p.a. in the coming years. Between 2007 and 2013 the market increased with an average annual growth of 4.9%. Currently, cellular plastic and rubber mattresses account for 40.9% of the global demand while the remaining market share is divided between other mattresses (41.8%), and mattress supports (17.3%). China, France, Germany, Japan and the United States represent the largest mattress markets while the strongest annual growth is forecast to occur in Tanzania (24.1%), Ethiopia (15.4%), Philippines (15.0%), Rwanda (14.8%) and Bolivia (13.3%). Marketing Objectives Developing clear objectives is vital to a successful marketing plan. There are numerous essential elements to consider when creating effective marketing objective. It’s important that the objectives are specific, measurable, achievable, realistic and time-specific or SMART for short. The SMART approach let you how to manage your marketing activities successfully. Luxury Pedic is always evolving, the mattress industry is continuously growing, and key performances indicators is an important part of information used to describe how companies such as Luxury Pedic will progress towards its marketing goal within the next three years. Retailing at competitive rates of $1899-2500 depending on the mattress performance level, Luxury Pedic is priced to achieve increased profit revenue continuously. The key performance indicators are based on legitimate data and business objectives; they are not always financial, but they are necessary for directing management to their full potential. Some other key performances include new and existing customers’ status, customer segmentation by profitability or demographics, customer referrals, advertisement, and testimonies. Implementation Milestones As a new company, setting milestones in a marketing plan allows your company to track the progress of company goals; allowing the business to determine if it can reach the task by a particular date and if there is enough data to move to the next activity. Luxury Pedic will identify their tasks, the start date, and the scheduled completion date, each event will continue until every task is finished. Creating a milestone table for your business sets the plan in concrete terms with real budgets and deadlines. Luxury pedic started by identifying each milestone, assigning a due date, allocating a budget, and designating a responsible person or group for each task, this is how a plan is implemented. Control Metrics It is important to set the rules of engagement within Luxury-Pedic. In order to measure success, we must be able to have a way to create company goals and establish the way to control what needs to be done in order to achieve the objectives set forth. We must be able to have a rule to measure current success, as well. We must be able to deliver efficiently on four types of marketing control. Those types are Annual Plan Control, Profitability Control, Efficiency Control, and Strategic Control. Annual Plan Control provides us with the ability to see if the results the company is looking for are being reached. Profitability Control shows us where we are making money and, even, where we are losing money. If it is found that money is being lost, we can adjust what is being done to produce a positive gain in revenue. Depending on the money that is lost, the product or idea will go directly to the end of life cycle to save cost in that area. Efficiency control gives us the opportunity to see how our marketing dollars are being spent in relation to the impact that our marketing strategy is having on our consumer base. Strategic control will give us a roadmap letting us know if the company is going down the right path in product offerings and how we are going about to make these offers available to the public. With the proper control measures put in place, we can see a complete picture of how the company is doing at any particular time. We will be able to identify problem areas quickly and create contingency plans when needed adequately to address any needs or areas of concern. Its falls on management to steer the company in the right direction. Creating a culture of success is vital. Frontline employees must be on board with the direction the company is moving. If it is determined that there are issue in that area by way in bad performance results, for example, it is up to management to find the right path to correct those performance issues. All parts of the business must work well together in order to serve our consumer base actually. Contingency Planning â€Å"Marketers must be ready to update and adapt marketing plans at any time†(Kotler & Keller, 2011, p. 55). There are many variables that can affect daily, monthly, and quarterly numbers in terms of production and revenue. We must be ready to address any and all areas of concerns promptly. The introduction of a new mattress company can affect the way we market and advertize to our consumer base. Competition in a marketplace can have several adverse effects. One thing we must be prepared to adapt to is the effect competition can have on pricing and promotions. Too much competition can drive prices down which mean Luxury-Pedic must change to be successful. We may need to invest in more cost friendly products that can deliver the same quality and comfort to cut cost, but will allow us to still deliver on our promise to our customer base with more affordable pricing. Major geological events can have an immediate impact on demand of our products. Floods, tornados, and hurricanes can create mass devastation that can leave our consumer base in need to rebuild. Adjustments in our offerings and promotion to assist in helping rebuild our community will increase our overall customer satisfaction. Community service events and product donations would be a way for us to stand out above the rest of our competition to show that we care about our customers and our community. During such a period, the company could see a short term dip in revenue. With the establishment of community service projects in the time of need, we can predict that we will reap positive long term success from that. Luxury-Pedic must be flexible in our approach and delivery of our products to our customer in order to achieve high success. In conclusion, a successful firm starts with a marketing plan within its first fiscal year. A marketing plan is a highly detailed and written document that summarizes how a firm plans to reach its marketing objectives. Luxury-Pedic has outlined its marketing plans and detailed tasks to reach these elements, executive summary, situational analysis, marketing strategy, financial projections, and implementation controls will be discussed among other elements. This paper has defined the following objectives that Luxury-Pedic will implement to achieve this successful marketing plan. References BedTimes. (2012). Research Finds 5 Key Mattress Consumer Segments. Retrieved from http://bedtimesmagazine.com/2009/01/research-finds-5-key-mattress-consumer-segments/ Kotler, P., & Keller, K. L. (2011). Marketing Management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Perry, D. (2010). Mattress industry should sell dreams. Furniture Today, 34(37), 33. Retrieved from http://search.proquest.com.contentproxy.phoenix.edu/docview/346182942?pq-origsite=summon&http://search.proquest.com?accountid=35812 Wise, W. L. (2012). Going to the mattress. The Post and Courier Retrieved from http://search.proquest.com.contentproxy.phoenix.edu/docview/1115405056?pq-origsite=summon&accountid=35812
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