KFC Essay Example | Topics and Well Written Essays - 500 words

KFC - Essay ExampleThis is essential in the companys operation as consistency and reliability of its products are at stake. Consistent processes across the companys outlets ensured that each of the branches is direct at a predefined standard. Also, the image of the company which is already instilled in the companys market should be met by tout ensemble the outlets. All of the above measures are instrumental to KFCs success.2. At commencement, Loy made a mistake in the strategies that he employed to conquer the Japanese market. This was evidenced by the huge losses he incurred during KFCs operation of its first restaurant in Osaka. However, as he got to know the Japanese market, he proved to be effective. Loy was adapted to identify a target market which is the group of trendy Japanese. This new market required unobjectionable marketing strategies. It called for the modification of the product line, place, promotion and pricing. Fortunately, Loy had essentially adopted strategies which were just appropriate for his target market. Loys strategies winding offering products which appealed more to the Japanese market.