Marketing Management Individual work week11 Coursework

Marketing Management Individual work week11 - Coursework ExamplePoint-of- buy promotions have been popularized as a mode of increasing sales as it is reported to have a great impact in influencing consumer buying behavior. While there ar consumers who are insistent on brand loyalty, most of them decide to purchase and try new brands especi anyy when their preferred brands are out of stock. If such a product happens to be better than the original brand, consumers can take in the decision to switch the brands. Some of the promotions that I recently came across include McDonalds nutrition products, apparel stores and grocery stores (Jones et al, 2003).At the point of sale, McDonalds burgers, fries, burgers, squall and all their food products are displayed on a screen in a precise appealing way. The train of such display is to entice consumers who are passing by to feel hungry even when they are not really hungry, and thereby end up buying their food. The point of sale advertisem ent of their food items is also aimed at adding to, rather than changing the beliefs of pot who believe that their products are high in plunk by promoting the sweet tastes and convenience of their food. I felt that he point of purchase of McDonalds recoil was very helpful as it was not interested in changing my perception about the dangers of take in product with so much fat, but revealing why it is convenient for me to have such beef once on a while, and therefore they influenced me into purchasing a piece of McDonalds beef. This type of media is very effective and I would recommend that McDonald spend their advertising budget on this form of media.Sometimes people go inside the stores and come out without there being major variations inside. However, the apparel stores are changing that by making their front door an invaluable tool of enticing consumers to enter the store and make a purchase. This is done by displaying the best designs and